A wife and a proud first-time mum to my beautiful baby boy.

I spent 10 years in retail management and I actually loved the pace and responsibility, but eventually the hours became too much and it meant work was taking up far more of my life than I wanted it to.

I left and made a career move into a 9-5, hoping for a better work-life balance, but with a long commute, it still felt like most of my day revolved around work.

I knew I wanted something different, something that would give me more freedom and choice over my time. Then in 2024, I became a mum and everything changed. Maternity leave gave me a taste of the kind of life I actually wanted. Slow mornings and being present. I didn't want that to end when maternity leave did.

Then in 2025, the loss of my dad changed my perspective on time completely. He worked hard but never got the chance to enjoy the retirement he worked towards. It made me realise just how precious our time actually is and how much I want to make the most of mine to honour him.

I started an online business to give me just that. Now I work on my own time, while watching my baby grow and building something of my own. I'm here to help other women create more choice over how they work and how they spend their time, without putting their whole life on hold for later.

If you're craving something different too, you're in the right place.

I look forward to meeting you soon.

Nasima x